Unveiling the Buzz: 6 Cannabis Trends to Look Out for in LA 2023

by Angela G
Indoor cultivation of weed in a greenhouse

Exciting developments are set to shape the cannabis landscape and captivate enthusiasts and industry insiders alike. From innovative practices to emerging consumer preferences, we invite you to explore the cannabis trends 2023 that will define the cannabis culture in L.A. Discover how sustainable practices, novel cannabinoids, and unique experiences are taking center stage. We’ll delve into the evolving industry, shedding light on the exciting developments that await in the City of Angels.

Join us as we embark on a fascinating journey through these captivating trends, where innovation and progress shape the industry in LA. 

Cannabis Trends 2023 You Don’t Want to Miss

Cannabis trends of 2023

Get ready to stay ahead of the curve in the ever-evolving world of cannabis with our guide to the top cannabis trends 2023. Here’s hoping you’re as excited as we are to talk about the developments that will shape the industry and ignite passion for all things cannabis.

Revamping of the Social Equity Program

One of the pressing concerns within the Los Angeles cannabis industry is the need for an overhaul of the L.A. Social Equity Program. While recent progress was made in the cannabis industry with 100 Social Equity Individual Applicants randomly selected to apply for retail cannabis licenses, there is still a strong demand for further improvements. 

Numerous individuals invested considerable time and resources in preparing for this program, and they rightfully expect more comprehensive reforms. The new mayor’s office, independent of previous scandals, may find itself responsible for resolving any potential fallout from a class action lawsuit stemming from the previous administration’s control over the program. The program must undergo significant repairs to rectify the financial hardships experienced by many participants.

Sustainable and Eco-Friendly Practices

One of the most notable cannabis industry trends to watch out for is the ever-increasing emphasis on sustainable and eco-friendly practices. While many companies have already embraced these initiatives, their momentum is expected to surge further in the coming years.

Forward-thinking cannabis brands like Raw Garden, renowned for their commitment to sustainability, have already gained significant traction. Through their organically based Clean Green Certified® farming techniques and Cryogenically Flash-Freezing process at harvest, they prioritize both product quality and environmental responsibility.

Another standout example is Wyld, a trailblazing cannabis company that has achieved Climate Neutral Certification. Their approach includes measuring carbon emissions, offsetting them through reputable sources, and supporting renewable energy production by purchasing renewable energy certificates.

Implementation of Standardized Lab Testing

Implementing standardized lab testing procedures in the cannabis industry has been a topic of discussion for some time now. Although initial plans projected its introduction this year, the situation is still being determined. However, it is essential to advocate for this idea to ensure consistency and reliability in lab testing practices. 

Presently, cannabis labs lack fixed standard operating procedures, often relying on instructions provided by the equipment manufacturer. This approach leads to consistency in testing results from one lab to another. The potential for individuals seeking labs that yield favorable potency and terpene results is a genuine concern. 

While heavy metals and pesticide testing have stricter guidelines, the issue primarily revolves around potency and terpene analyses. Establishing standardized testing protocols would mitigate these variations and enhance consumer confidence in the accuracy and transparency of lab results.

Exploration of New Frontiers in Cannabis

In the already booming recreational cannabis market of Los Angeles, one of the cannabis consumer trends is the exploration of new and different experiences. Brands are stepping up to meet this demand, focusing on delivering unique products and flavors. The emphasis has shifted from brand-centric preferences to the quality and variety of weed. 

Budtenders play a crucial role in guiding consumers toward novel offerings. This quest for uniqueness extends to flavor profiles that may make a comeback. “I think you’re going to see that trend continue in the edibles space where there’s a certain consumer you’re targeting; you’re not aiming for mass appeal,” said Caroline Yeh, co-founder, and chief executive of TSUMo Snacks, in a feature with Los Angeles Times. “I think that will be particularly strong in Los Angeles where you have this multi-ethnic community, high immigration rates, and all these shops and restaurants.” 

Introduction of More Cannabinoids

While THC and CBD remain dominant, the cannabis industry is witnessing the rise of other cannabinoids and the exploration of various plant actives like terpenes. Consumers are increasingly aware of these compounds’ benefits and are eager to experiment. Ratio products are gaining popularity, showcasing consumers’ preference for novelty over strain-based options, becoming another note-worthy cannabis trend in 2023.

Brands that offer and market products with specific effects, such as focus, sleep, creativity, and pain relief, by incorporating cannabinoids and plant actives are expected to gain significant traction. Researchers are actively studying compounds like CBN, THCV, and CBC, which possess unique properties ranging from anti-anxiety and sedative effects to appetite suppression and potential health benefits. Compounds like CBG, THCA, limonene, and other terpenes are also under investigation.

As a result of these advancements, consumers can anticipate encountering products featuring these cannabinoids, providing an exciting array of options and becoming one of the most talked about cannabis market trends.

Read more: THC, THCA, CBN, CGB, CBD, and More: Types of Cannabinoids

Amplification of On-Site Cannabis Consumption 

As consumer preferences shift towards immersive and unique experiences, the marketing focus in the cannabis industry is set to witness a significant rise in promoting on-site weed consumption. Consumption lounges, events, and retail shops will take center stage in brand advertising campaigns.

Consumption lounges are set to revolutionize cannabis trends in 2023 and are poised to be game changers. They will provide experiential environments that prioritize thoughtful art, design, and safe marijuana consumption. This shift aims to create spaces where consumers can engage in cannabis mindfully and securely.

In response to these evolving consumer behaviors, cannabis brands will allocate more of their marketing budgets to showcase the allure of on-site consumption. By highlighting the benefits and ambiance of these venues, brands seek to attract consumers seeking elevated cannabis experiences and a sense of community.

Bottom Line

Closeup of marijuana trichomes

The cannabis industry has come a long way, and we have much to be thankful for. Progress has been remarkable, from the legalization movement to the advancements in cultivation, extraction, and consumption methods. But let’s not forget that progress should never stop. There is always room for improvement, innovation, and pushing the boundaries of what’s possible.

Which of these trends are you most looking forward to? Is there something you would love to see as a cannabis trend? The beauty of this industry is its ability to constantly surprise and delight us with new innovations.

While we could keep discussing cannabis trends 2023 for hours, we don’t want to bore you. So, why not take a moment to explore our menu and indulge in your favorite cannabis product? Embrace the opportunities that have already been handed to you and make the most of this exciting era in cannabis history.

FAQs About Cannabis Trends 2023 in LA

What is the outlook for cannabis in 2023?

The outlook for cannabis in 2023 is optimistic, with continued growth and expansion expected in both the medical and recreational markets. The industry will likely see increased legalization efforts, new product innovations, and a growing acceptance of cannabis among consumers.

What will the cannabis industry be like in 2025?

By 2025, the cannabis industry is projected to be even more established and widespread. More states and countries are expected to legalize cannabis, leading to a larger market and increased investment opportunities. Continued advancements in research and technology will drive product development and lead to a broader range of cannabis-based products.

What is the outlook for cannabis in the U.S.?

The outlook for cannabis in the United States is evolving rapidly. With the legalization of cannabis in several states for medical and recreational consumption, public opinion is shifting favorably toward cannabis. However, the regulatory landscape varies from state to state, creating a complex patchwork of laws and regulations. Federal legalization efforts are expected to continue to gain traction, potentially leading to a more unified and regulated cannabis market across the country.

Who is the host of the cannabis podcast?

There are numerous cannabis podcasts hosted by different individuals, experts, and enthusiasts in the field. Here’s a peak at Grassdoor’s favorites podcasts and others you can tune into any day of the week:

  • Cannabinoid Connect by Kevin Carillo
  • Blunt Blowin’ Mama by the cultural leader and canna-mom, Shonitria
  • The People are Blunt, Produced by The People’s Ecosystem
  • Marijuana Today, Produced by Heather Sullivan

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